Comments on: Last.fm, CBS and the future of music http://clicknoise.net/lastfm-cbs-and-the-future-of-music/ Musings about music, technology, mobility, and culture, by Jean Hebert. Mon, 06 Sep 2010 09:35:27 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Nancy http://clicknoise.net/lastfm-cbs-and-the-future-of-music/comment-page-1/#comment-14084 Nancy Sat, 02 Jun 2007 00:12:02 +0000 http://clicknoise.net/lastfm-cbs-and-the-future-of-music/#comment-14084 I think the question is less how CBS will buy into the music networking/collaborative filtering etc, than what they will do to take these ways of thinking/operating into video and television. How will a last.fm approach to taste work when applied to non-music taste? I think that's a big part of what CBS seems to be after with this purchase. Regarding the indies, a valid concern, and one I share. But indies can pay for those promotional spots too if they've got money to spend. Push-promotion into on-site ads and streaming radio is currently done by indies on the site, so the question is whether they'll be priced out of those routes in. On the other hand, with CBS building its radio empire and relaunching its record label identities, it might have a lot to gain from having inside scoops on which indie bands are gaining the most traction on Last.fm, which would be an incentive to keep the indies involved on the site. I really question the people who announce they are leaving or have left Last.fm for [fill in the site] here now that it's been purchased. As though [fill in the blank] isn't hoping to do the same eventually. I think the question is less how CBS will buy into the music networking/collaborative filtering etc, than what they will do to take these ways of thinking/operating into video and television. How will a last.fm approach to taste work when applied to non-music taste? I think that’s a big part of what CBS seems to be after with this purchase.

Regarding the indies, a valid concern, and one I share. But indies can pay for those promotional spots too if they’ve got money to spend. Push-promotion into on-site ads and streaming radio is currently done by indies on the site, so the question is whether they’ll be priced out of those routes in.

On the other hand, with CBS building its radio empire and relaunching its record label identities, it might have a lot to gain from having inside scoops on which indie bands are gaining the most traction on Last.fm, which would be an incentive to keep the indies involved on the site.

I really question the people who announce they are leaving or have left Last.fm for [fill in the site] here now that it’s been purchased. As though [fill in the blank] isn’t hoping to do the same eventually.

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